About BabiesMart

Smart Choices for Modern Parents

Our Green Pledge

A Safer Planet for Our Little Ones

At Babiesmart, our commitment to safety goes beyond the products we sell. We believe that creating a safe world for our children means protecting the beautiful planet they will inherit. We are on a journey to become a more sustainable, eco-conscious business. It's a continuous process, and here are the steps we are taking right now:

Thoughtful Packaging
We are committed to reducing waste by using recycled and recyclable boxes for our shipping. We actively avoid single-use plastics in our packaging wherever possible, ensuring your order arrives safely with a lighter footprint.

Paperless Invoicing
As part of our digital-first approach, all invoices and order confirmations are sent digitally. This small step saves thousands of pieces of paper each year, helping to protect our precious forests.

Eco-Conscious Partners
We actively partner with couriers and suppliers who share our vision for a greener future and are taking tangible steps to reduce their own carbon footprints.

Sustainable Products
We are continuously expanding our range to include more eco-friendly products made from sustainable materials. Look for the "Sustainable Choice" badge on select items throughout our store.

Our pledge is a promise to you and your family that we will always strive to make choices that are better for our homes and our world.

The BabiesMart Promise

What sets us apart is our deep commitment to you. When you shop with BabiesMart, you’re not just a customer; you’re part of our family.

Curated with Care

We hand-pick every product, choosing only from trusted brands and manufacturers who share our passion for quality, design, and durability.

Honesty and Transparency

We believe in clear, honest communication. From our product descriptions to our safety advice, we provide the information you need to make confident choices for your family.

Support for Your Journey

Our friendly team is always here to help, offering expert advice and genuine care, whether online or in our beautiful Southland store.

An Uncompromising Commitment to Safety

This is the bedrock of our business. Your child’s wellbeing is our absolute priority, and our actions reflect that.

Amazing Reviews From Our Amazing Customers

from 400 reviews

Purchased a bassinet and my baby has been sleeping since months now, absolutely wonderful quality, definitely recommended

Angie L.

Peace of mind. Perfect for co-sleeping families

We co-sleep with our 11m old in our king size bed which was a worry when he started crawling as our bed has a ledge all the way around (Eva timber bed frame) and wooden floors! We got 3 x rails to enclose our bed with existing headboard. The Toddly bed rail set gives us so much peace of mind when he’s napping in the day and when he goes to bed before us, and when we need to use the bathroom at night knowing he won’t roll or crawl out the bed! It was relatively easy to assemble, we followed faq As our mattress is 33cm+ , we have the foot plates (not screwed in yet) and the top bar. So far little one will crawl to the end and push on the rails and we haven’t had any issues yet!
It’s not the sexiest looking product but it provides peace of mind and does the job intended and we struggled to find a product that suited our needs as our mattress sits on top of the base and we don’t have much room either side of the bed so this one is great as the sides drop down!

Louise N.

New born anti colic bottles good thank

New born anti colic bottles good thank you

Anne M.

Excellent infant guardrail

Excellent infant guardrail.
Excellent quality.
Very happy with purchase.
Highly recommend Seller to family and friends.

Ann C.

Reccomend this mat 100%, ive had a few different ones and my friends have also had a few different ones. Most of them tend to get creases in them, or arent soft. This one doesnt get creases, baby falls over all the time and this mat helps him not get hurt at all. Super soft and has good support

Courtney

Very good play area mat

once if recovered from being vac packed this was a great purchase. So comfortable for kids to play on and a great price

A D.

Good stuff

Matthew

Baby cradle

I recently purchased a baby cradle from this business and I'm really happy with it! The cradle itself is just what I was looking for and it fits perfectly in our nursery. However, I did notice that I was missing one item from my order. I reached out to their customer service team, and they were quick to respond. Erjyne was especially helpful and made the whole process smooth. They refunded the missing item without any hassle. Overall, I had a positive experience and would recommend this company for their great products and customer service!

Arsh

Arrived late due to Easter

Arrived late due to Easter, perfectly understandable.
Has everything we need for new born.

robert c.

Received it yesterday happy with my

Received it yesterday happy with my purchase

Karen M.

Toddly Dreamguard

Pre ordered toddly dreamguard, emailed as to where my order waa as it was already a week and no sign of dispatched order, cuatomer service very prompt with email, answered through sending on message chat on their website.
Detailed explanation as to where and why the timeframe was longer than expected.
Product arrived as per email sent, quality was really good , sturdy and very easy to assemble, manual also very easy to follow.
Love it so much. Thank you!

Irish Q.

Nice one my baby really happy with it!

J.L.

So soft and thick

So soft and thick

Anonymous

Quick

Quick service

Anonymous

Great tough

Great tough product

Anonymous

Established - 2021

Welcome to the BabiesMart Family: Our Story, Our Promise

Parenting is the most incredible journey, filled with moments of pure joy, overwhelming love, and boundless discovery. It’s also a journey that requires support, trust, and peace of mind.

At BabiesMart, we’re here to be your partner through it all—making your experience a little easier, a lot safer, and much more joyful.

Our mission is simple: to be Australia's most trusted destination for parents, offering exceptional products backed by an unwavering commitment to safety and care.

From Online to establishing our first Retail in Westfield Southland, Cheltenham, VIC in 2025.

The BabiesMart Difference: Why Your Choice Matters

In today's world, it's easy to be tempted by the rock-bottom prices on giant, direct-from-overseas online marketplaces. A bargain can seem appealing, but as parents and safety advocates, we feel it's our duty to talk about the hidden costs—not to your wallet, but to your family's safety and peace of mind.

The Hidden Risks of a "Bargain"

Products on these platforms often bypass the rigorous safety checks that are mandatory for Australian businesses. There is often no local company held accountable. For any one quality item, you will find countless look-alikes and replicas. The difference is in the details you can't see. Many of these items can contain harmful chemicals like DEHP, BPA, and formaldehyde, which have been linked to health issues in children over time.

Our Unshakeable Australian Promise

This is where we draw the line. While we partner with expert manufacturers in China, our process and our accountability are worlds apart.

• We Test for What Matters: We go above and beyond, specifically testing our products to ensure they are free from DEHP, BPA, formaldehyde, and other harmful toxins. Our compliance with AS/NZS safety standards is not just a sticker on a box; it's a guarantee we stand behind.

• Quality That Lasts: We invest in superior materials and meticulous quality control so our products can be cherished and used safely for years to come, not just for a few weeks. We are so confident in our quality that we proudly back every BabiesMart branded product with a 1-Year Australian Warranty.

• We Are Here for You: When you choose BabiesMart, you aren't just buying a product; you are supporting a local Australian business that is legally and morally accountable to you. We are on the ground, we are part of your community, and we care for Australian families as if they were our own.

We believe your family's health and your peace of mind are worth infinitely more than a fleeting bargain. Thank you for trusting us to provide products that are not only beautiful and functional but uncompromisingly safe.

Why 'Good Enough' is Never Good Enough for Your Family

Our Uncompromising Commitment to Safety

Navigating the world of baby products can feel like walking through a minefield. Conflicting advice, confusing labels, and uncertainty about what's truly safe can be stressful for any parent.

At BabiesMart, we see it as our most fundamental duty to cut through that noise. As the direct importer of many of our products, the legal and moral responsibility for their safety rests squarely on our shoulders. It’s a responsibility we embrace with obsessive dedication. This is our non-negotiable safety protocol.

The Gauntlet of Compliance: Testing to Australian Standards

Many businesses might accept a supplier's standard safety certificate. We do not. We commission testing from internationally-recognised, independent labs specifically for the rigorous AS/NZS standards required in Australia. Securing these compliant test reports is a difficult, expensive, and time-consuming process, but for us, it is the absolute baseline. If a product cannot pass this gauntlet, it will never enter our store

The Devil is in the Details: Perfecting Labels & Warnings

A compliant product is only safe if it's used correctly. This is where we go above and beyond. We obsess over every detail of the packaging, on-product warning labels, and instruction manuals. We spend countless hours ensuring every word is clear, every safety symbol is compliant, and every instruction is easy to understand according to complex Australian regulations. This isn't an afterthought; for us, it's one of the most critical parts of ensuring real-world safety.

Beyond the Law: Adhering to Best Practice

Legal compliance is just our starting point. We go further by constantly consulting the latest research and best-practice advice from leading Australian authorities like Red Nose Australia, the ACCC, and Kidsafe. We proactively assess our products against their expert recommendations. If there's a safer way to design a product or guide its use, we make it our business to know and to ensure our products and advice reflect that higher standard.

The Parent Test: Our Final, Decisive Check

Before we give our final approval, every product goes through one last test: the parent test. We assemble it, we use it, we test its durability, and we ask the most important question: "Would we be 100% confident using this with our own child?" If the answer is anything less than a resounding 'yes,' you will not find it at BabiesMart.

Our Growing Presence: Trusted Across Australia

Our mission to support Australian families extends beyond our website and flagship store.

We know that modern parents shop in many different places, and we want to be there for you, wherever that may be.

To make our curated collection accessible to everyone, we've proudly partnered with Australia's leading online marketplaces.

You can find BabiesMart as a top-rated, trusted seller on platforms like:

Amazon, MyDeal, Kogan, MattBlatt, eBay, DickSmith, LASOO & Baby Bunting

Our consistent high performance and positive customer feedback on these platforms are a testament to our reliability, fast shipping, and the exceptional standard of care we provide to every single order. Being a preferred seller isn't just about volume; it's about being a partner these marketplaces trust to look after their customers.